Start Building a Plan for the Future You Want

SCHEDULE A CONVERSATION

When it comes to financial planning, there’s no timetable for getting to know you, your family and your values. We dig deep into your situation to discover where you want to be and what’s holding you back. Only after your needs are truly understood, are strategies and options discussed. We explain pros and cons, never selling a product and certainly never lecturing. Over thoughtful conversations, we help you clearly understand how to achieve your goals and reach your ideal financial life faster.

THE PATH TO FINANCIAL INDEPENDENCE STARTS HERE

STEP ONE

DISCOVERY
*

The Discovery is an in-depth dive into your unique situation. At the end of the meeting, you and your advisor will understand the following:
• Where you are at financially
• What goals you want to accomplish
• Plan of how we will help you get there

STEP TWO

MAP &
GUIDE

When your Financial Advisor will present you with a personal action plan. Utilizing the Five Disciplines of Financial Planning –Your unique and individual plan will clearly define the steps necessary for you to meet your financial and life goals. Your advisor will provide the guidance necessary to implement this plan along the way.

STEP THREE

FAITHFUL
WATCH

Your advisor will keep a FAITHFUL WATCH over you – helping to ensure you are successful and your plan continues to stay on track. Life happens and things change. Knowing you have a partner to guide you through market fluctuations, economic cycles, tax and estate law changes as well as changes in your objectives and personal situation is a welcome feeling.

STEP FOUR

DUST
SETTLE

This meeting will take place after you open new accounts with us so we can review and continue the next steps in financial planning as financial planning is more than just investment management.

Start the Conversation Today

MEET OUR WHOLE TEAM WHO
IS READY TO SUPPORT YOU

Our financial advisor leadership team, including our financial advisors in Libertyville, brings together seasoned experts with diverse backgrounds and specialties, ensuring comprehensive financial guidance for our clients. Our director and senior advisor oversees a team of 4 other financial advisors. The entire team takes a prioritized and personalized approach, tailoring strategies to each client’s unique financial goals and circumstances. With a commitment to transparency and integrity, we empower our clients to make informed decisions and achieve long-term financial success. Our entire team is available and ready to help you reach your ideal financial life.

Roch Tranel

FOUNDER and
CHIEF EXECUTIVE OFFICE

Financial Advisor Since 1988 Financial Planner of the Year for 25 Years at our Broker/Dealer World Leader Award 11 Years in a row at our Broker/Dealer Certified Financial Planner®

Tyler Braun

DIRECTOR of
FINANCIAL PLANNING

Financial advisor Since 2010 Financial Planner of the Year for 4 Years at our Broker/Dealer Book of Bus. Over $350,000,000 Top 10 Financial Advisor with our Broker/Dealer for 10 Years

Joey Bunton

SENIOR FINANCIAL
ADVISOR

Financial advisor Since 2018 Top 10 Financial Advisor At Broker/Dealer CBDA® Certified in Blockchain and Digital Assets

Book a Free Call With Our Advisors!

Every aspect of life has a financial component – it’s no wonder you can feel overwhelmed. Maybe you’re considering looking into the wealth management advisors Chicago trusts for the first time. Or maybe you already have someone – a wealth advisor you’ve worked with for years or an insurance agent. But how well do they know your hopes, dreams, fears, and frustrations? Or worse, do they care? At Tranel, you are never a number. It’s your definition of success that defines ours. Because every person and situation is unique.

Through a collaborative process, we help you define your ideal financial self and then help get you there. We empower you with the knowledge, tools and strategies necessary to reach your goals – because success encompasses the monetary and the personal. We want you to have enough money to take care of your responsibilities, but also to reach your purpose and leave a legacy.

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Purpose-Driven Financial Planning

Goal-based financial planning involves identifying specific objectives, such as retirement, education, or buying a home, and creating a tailored financial strategy to achieve them. By setting clear goals, individuals can prioritize their financial decisions and allocate resources eff ectively to meet their desired outcomes. With purpose driven financial planning, we have to be intentional on which questions to ask and lead you to your ideal financial life.

WITH PURPOSE DRIVEN FINANCIAL PLANNING, WE HAVE TO BE INTENTIONAL ON WHICH QUESTIONS TO ASK AND LEAD YOU TO YOUR IDEAL FINANCIAL LIFE.

Financial planning involves crafting a roadmap to achieve your financial goals, encompassing strategies for saving, investing, and budgeting to secure your future. Tax planning is an integral aspect of financial management, employing strategies to minimize tax liabilities while maximizing savings and investment returns. By integrating both financial planning and tax planning, individuals can optimize their financial strategies and mitigate risks, ultimately fostering long-term financial stability and prosperity.

By implementing strategic financial and tax planning techniques, families can minimize tax burdens and maximize the legacy they leave behind for their heirs. Integrating these practices into a comprehensive wealth management strategy fosters a seamless transition of wealth across generations, laying the foundation for continued prosperity and financial security for years to come.

Start Your Journey to Financial Freedom Today

Answers to the Questions We Hear Most

Where and how should I be investing my money?

Just as financial goals vary from person to person, exactly where and how to invest is not a one size fits all approach. That being said, there are a few best practices that apply to most, if not all, investors. First, it’s important to understand that investing is not a get-rich-quick scheme but a way to consistently grow wealth over time. Mutual funds are a great way to invest because they keep your holdings diversified, which limits risk while providing the opportunity for long-term growth. Past performance does not assure future performance. The second is to determine an amount or income percentage you can commit to investing regularly and remain consistent with your contributions.

What kind and amount of life insurance coverage should I have?

How much life insurance you should have varies based on a variety of factors. A good rule of thumb is that your policy provides ten-fifteen times your annual income. However, we typically recommend that people between ages 30 and 50 have more coverage than people who are older or younger. This is because they’ve generally started to take on larger amounts of debt (such as a mortgage, car payment, and student loans), but haven’t had enough time to build much equity in their assets yet. The goal is for your life insurance to give your loved ones enough of a cushion to account for any debts and liabilities you may have, as well as the loss of your income.

What is socially responsible investing? What are my options?

The goal of socially responsible investing is to invest money in companies that have positive social impacts and may lead to broad-scale social change while providing positive financial returns. From mutual funds, ETFs, and separately managed accounts, there are a variety of investment vehicles for socially responsible investing.

It sounds like a win-win situation. However, socially responsible investing isn’t necessarily black and white. Different investors have different values and standards, so what one person considers socially responsible may not fit the bill for another. Not to mention, companies may “greenwash,” or misrepresent, their portfolios as a strategy to gather more assets.

For investors who feel strongly about only allocating investments to companies that align with their values and beliefs, investing in a portfolio of individual stocks through a separate managed account will allow for a more precise allocation than pooled investments, like mutual funds.

At the Tranel Financial Group, all of our portfolios are evaluated with an ESG overlay to account for societal-specific risks, like environment, social, and governance risk factors, as well as additional benefits. We encourage investors looking to create a customized socially responsible portfolio that aligns with your values and beliefs to reach out.

What is the difference between fee and commission based?

Simply put, a commission-based advisor gets paid a specific percentage of the assets they manage for a client. If the portfolio performs positively, the advisor will earn a higher fee. Consequently, if the portfolio performs negatively, the advisor will earn a lower fee.

Alternatively, a fee-based advisor gets paid a flat rate for buying and selling different securities, such as stocks, bonds, mutual funds, and more. This rate is not dependent on the performance of the holdings or how much time is spent with the client.

The Tranel Financial Group is a fee-based, independent firm, which grants us greater flexibility, as we are not tied to proprietary products and do not have any conflicts of interest when giving financial advice.

How can I help make sure my family is taken care of in the event of my disability or death?

While this is a topic that is often worried over, it’s rarely discussed in many families, and it’s understandable why. Nobody wants to think about losing their spouse or the possibility of their own death, but it’s important to be prepared in case the unexpected does happen. Many families chose to invest in benefits, such as life insurance policies or short and long-term disability, either through their workplace benefit plans or on the private market. Either way, the key to making the most of these investments is to purchase them before you have any reason to suspect you may need them. The premiums on these plans will only increase with age and health concerns, so early investment will lead to lower price tags.

It’s also important to consider formal estate planning items, such as creating a will and a trust. These documents will ensure that your wishes are well known and will be carried out in the event of your death and can provide very specific instructions, even in complex situations, for the management and distribution of your assets. This is especially important if assets are being passed to a young adult who doesn’t yet have much experience managing money or to somebody whose judgment hasn’t instilled confidence in the past.

How can my current financial strategy impact my long-term goals?

Your financial strategy plays a key role in shaping your future. Short term impacts, such as market volatility, administration changes (every 4 years) or policy updates (potentially in foreign markets) can influence your investments and your financial strategy. Your plan should parallel your risk profile to help you navigate when these impacts inevitably happen.

The way you save, invest, and manage risks today can influence your future retirement lifestyle and legacy.

At The Tranel Financial Group, we take a holistic approach—aligning investment strategies, tax considerations, and personal goals to support long-term financial independence.

How do you measure the success of a financial plan?

Success is about staying on track—not just achieving returns. We regularly review and update financial plans to reflect market shifts, tax changes, and life events. Our Faithful Watch™ process helps clients stay informed and confident in their long-term strategy.

What are the most common financial challenges faced by retirees?

Retirees often encounter challenges such as:

  • Outliving savings due to increased longevity
  • Market fluctuations affecting investment portfolios
  • Rising healthcare costs and medical expenses
  • Tax implications related to retirement income
  • Estate planning for smooth wealth transfer

We work with clients to build retirement strategies that help account for these challenges by focusing on adaptability, risk awareness, and long-term planning.

How do you protect my retirement plan from inflation and changes in financial regulations?

Inflation and regulatory shifts can impact the long-term performance of a retirement strategy. We help develop approaches designed to support purchasing power, which may include diversified investments, income-generating assets, and reviews to account for cost-of-living trends.

We also regularly monitor market trends, tax law developments, and regulatory updates to help keep your strategy aligned with current conditions. Our team stays informed through ongoing education and compliance oversight—so your plan can evolve with the financial landscape.